Shopaholism is an unstoppable, strong compulsive need to buy, which is a form of relieving tension and unpleasant emotions. Dependence on shopping is a modern plague, because the desire to buy constantly amplified by marketing tricks - advertising slogans, promotions, free gifts, sales... Credit cards are an additional "bad wolf" for a shopaholic, a person "does not see" and apparently does not feel the money he or she spent. As in other addictions, the addiction mechanism comes from low self-esteem and a decrease in mood. Shopping becomes a cure for what "does not work", in the end the temptation to do shopping becomes so strong that it is impossible to postpone or ignore it and so you fall into a vicious circle - purchasing unnecessary things, after the first euphoria you feel guilty and this again leading to mood swaying, and again pushes towards compulsive shopping.
Women and men are equally vulnerable to shopaholism. Research shows that the differences are in the type of things purchased - women spend more money on clothes and cosmetics, while men are more likely to buy electronic gadgets, phones and sports equipment. More and more often, shopping addiction is manifested among young people, who are particularly susceptible to the influence of advertising and marketing tricks.